01
Motion Concepts
A red room, a paper city, a collage that moves. Short films built by hand and finished with AI production.
Creative Director.
Selected work
Recent.
View the archive →
02
Quiet Tailoring
Natural light, real skin, clothes that don’t perform. A menswear story told through posture and silence.
03
Shoreline
Wind, sand, water. Film and photographs where the landscape becomes the set and the body stays quiet.
Capabilities
What I make.
From the first concept to the last retouched frame.
I define the aesthetic a brand should have, then build the image system that holds it together across campaigns, social and print.
- 01
Creative Direction
Concepts, references and a clear point of view for every season.
→ - 02
Campaigns
Launch and seasonal campaigns, from brief to final assets.
→ - 03
Brand Image
The visual language a brand is recognised by, before the logo.
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Social Media Direction
Content systems and art direction for feeds that look like the brand, every week.
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Casting
Faces with character, scouted through my agency network.
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Production
Photography and film production, on set and on location.
→ - 07
AI Concepts
Concepts, photographs and films created with AI, from the first idea to the finished campaign.
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The studio
An authorial image lab shaping ideas into campaigns, faces and worlds.
Fifteen years of fashion image‑making, now led as creative direction.
Archive
About
- RoleCreative Director · Fashion & Luxury
- BasedBari, Italy · Working worldwide
- StudioEst. 2011
- AgencyFounder, Peacock Models
From reading images
to building brands.
I trained as an art historian before I ever worked on a set. Studying Art History and the Conservation of Cultural Heritage taught me to read images slowly: composition, light, what a face gives away. That way of looking still drives every decision I make.
In 2011 I opened my studio in Bari, and for fifteen years I worked as a fashion photographer, art director and educator: campaigns, editorials, portraits, and workshops teaching others how to build an image. Over time the camera became one tool among many. Today I work as a Creative Director, defining the strategy and the visual language behind a brand, from the first concept to the final frame.
Alongside the studio I run Peacock Models, a scouting and management agency with around a hundred talents. Strategy, casting and image sit in the same room, and AI lets me create concepts, images and films that show a world before it exists.
Contact
Start a project.
Tell me about the brand, the season and the timing. I answer within two working days.
info@gaetanogiordano.comI build brand worldspeople remember.